Advisory Board

Former Sr. Partner, Deloitte Consulting
Founder, Braxton Associates

Barry D. Hedley founded Braxton Associates, a strategy and operations management consulting practice acquired by Deloitte Consulting. He was Group Chairman of Deloitte's Global Strategy practice and has been working in the field for the past twenty years. Deloitte Consulting's Global Strategy practice represented over $300 million in business in 1999 and is growing. Hedley is currently at Caius College of the University of Cambridge and is on the faculty of The University of Cambridge's Judge Institute of Management Studies and the London's Imperial College Management School. In addition, Hedley continues to maintain a part-time relationship with Deloitte Consulting.

Sr. VP, Collaborative Communications
A veteran of technology marketing, Cheryl Salatino is currently a Senior VP at Collaborative Communications, a Cambridge, MA-based marketing and public relations firm. Prior to joining Collaborative Communications, Salatino was VP of Marketing and a founding member of Winsbrook Software, where she was instrumental in developing strategic positioning messages and corporate marketing plans. Salatino has also held marketing management positions with Sun Microsystems, Computervision Corporation and Prime Computer, Inc.

CFO/CAO Modell's Sporting Goods
Larry serves as Chief Financial Officer and Chief Administrative Officer of Modell's Sporting Goods, Inc., New York, NY. Modell's Sporting Goods is one of the leading sporting goods retailers in the United States with 90+ stores and $500M/year in sales.



Nedcor Ltd, a multinational $21B bank created an enterprise model of 29 operating divisions, from 34 different sources of data, consolidating many financial, product and sales systems. Virtual Strategy also provided advanced scenario based program management capabilities that allow both strategic and tactical decisions to be 'played out' before they are made..

Implementation: 2 months