Virtual Strategy provides retailers with the ability
to track performance and profitability down to the SKU based on
point of sales data, inventories, orders, and other merchandising
data. Organizations can load line item transactions directly into
the enterprise model for accurate, near real-time reporting of profitability
associated with stores, customers, and products down to the SKU.
Perform complex analysis of consumer patterns such
as repeat sales and seasonality. Add external indicators and customer
segmentation data, and use this data to determine product affinity,
cross-selling potential, and product placement.
Dynamically segment products and customers and restructure
the organization using VSI's drag & drop portal interface to
see the potential effects at every level of the enterprise. Generate
customer lists and create pinpoint marketing campaigns to increase
return and minimize customer base cannibalization.
Next, use Virtual Strategy's electronic campaign management
tools to track and assess campaign performance targeting the right
customers and prospects. Schedule campaigns, assign resources, manage
risks, and create projected financials from the enterprise model.
Actual responses and financial data is automatically loaded back
into the system to get accurate feedback on campaign profitability,
reach and effectiveness. Manage using annual rolling forward budgeting
based on actuals.
Manage your back room by tracking inventory patterns
and vendor statistics. Streamline purchasing, reduce shelf time,
and even track the direct effect of alternate vendors on profitability.
- Rapid enterprise implementations in 1-2 months
- Easy to use interface lowers training and
- Easy to administer, operate and enhance
- Excel-based interface allows business analysts
to create their own custom analysis and reports for deployment
without the need for costly programming