Tauck World Discovery

With the recent decline in leisure travel, Tauck World Discovery, a $300M company with a reputation for excellence needed to immediately assess to impact of reduced travel levels on their operations and their bottom line.
Time to market on this implementation was imperative to ensure that the maximum return could be achieved.

Virtual Strategy provided Tauck with an easy to use solution that leveraged their existing systems AS/400 and SQL databases to create a profitability/yield model previously unavailable due to the disparate currencies and products included in tours.

In addition, VSI created a suite of tour analysis and forecasting tools that allowed executives to track current market conditions, intelligently compare booking patterns, and forecast travel levels for the near future. The result is a solution that allows for short term analysis of current departures as well as long term market analysis for use in project planning and corporate restructuring.

"Virtual Strategy built a model of our business in less than a month and delivered everything that they promised and more. The solution and their insights have significantly furthered our efforts to improve margin and yield"

-Jeff Cooper, CTO





  • Track customer and trip profitability / yield / load levels
  • Play out what-if games regarding alternative load levels
  • Reduce resources to get more accurate profitability and trip viability


  • Loaded data down to the individual booking
  • Implemented comprehensive reporting and forecasting capabilities down to the product and customer levels
  • Created scorecards to play out what-if scenarios to see effects of volatility on potential business.


1 month